50%
of donors were newly acquired.
43%
of dollars raised came from new donors.
of donors were newly acquired.
of dollars raised came from new donors.
increase in net dollars raised compared to annual in-person fundraiser
of gifts were generated by GiveCampus advocacy features.
This campaign complemented an incredible culture of giving back at NEOMED. Students founded the free clinic in 2017, and it has been student-run ever since. The clinic has received numerous accolades for providing quality care to underserved Ohioans, and students who volunteer in the clinic are also responsible for supporting fundraising efforts.
When it comes to fundraising, NEOMED has the savvy strategy of involving students heavily—and when it comes to fundraising for a free clinic they are passionate about, even busy medical students are ready and willing to engage with the right tools.
That’s why Sanjay Jinka and his peers were eager to find another solution when COVID-19 meant they couldn’t host their annual Casino Night fundraiser. They came up with a plan to leverage GiveCampus and build a team of 40 advocates who would spread the word and make the campaign social. “A lot of my peers use social media all the time, so engaging with the campaign didn’t feel like work or school. If anything, it felt fun and like something we all wanted to do.”
"Our original idea was to use our phonathon network and just build a landing page for the campaign. But using GiveCampus added a sense of professionalism with the video, matches, challenges, and other features. It helped motivate people that weren't already familiar with the clinic to donate."
