Spotlight, Camera, Action! | Video Communication at GiveCampus
INNOVATION

Lights, Camera, Spotlight!

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We’ve all heard “a picture is worth a thousand words.” So how many words are a video worth?

According to Dr. James McQuivey, an expert in mass communication research, a 60-second video is worth 1.8 million words. WOAH—let that sink in!

We’ve all been there, wishing we could write more to do justice to a compelling story. The beauty is that a video enhances the way we tell stories and truly make them come alive. In a time where we still are not able to connect in-person as we have done in the past, video is a powerful tool to connect with your audience, show the true impact your constituents have on your institution, and build organic, lasting connections with your most loyal supporters. 

GiveCampus makes all of this easy with Spotlight. Spotlight allows partners to easily create beautifully branded video landing pages in minutes and track the donors and dollars that come from your video landing pages.

At GiveCampus, we are always looking for ways to innovate through our products and make it easier for our partner schools to achieve their goals. We are excited to share that Spotlight now includes an email builder directly in the platform! This update allows partners to filter recipient lists and send custom videos to key segments. These can include one-time donors, recurring donors, match donors, challenge donors, “should-be” donors who provided biographical information but then abandoned their gift, and campaign Advocates.

The best part? This can all be done while in the platform. No need to import or export lists from other sources. You can also select which specific giving forms and campaigns are relevant for each recipient list.

Spotlight makes it easy to build relationships, increase conversion rates, and communicate in a way that will resonate with your audience. And now, to segment that message easier than ever.  

If your institution is already partnered with GiveCampus, use the link below to learn more about and order Spotlight.

If your institution is not already partnered with GiveCampus, sign up for more information.