Category: Resources

Reflecting on 7 Years of Sustainable Growth

Give Campus PS/BD/Product Staff
By: Kestrel Linder, Co-Founder and CEO of GiveCampus

We recently celebrated the 7th anniversary of the first fundraising campaign hosted on GiveCampus. This campaign was a proof of concept for the first university to take a chance on a start-up that

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Colby-Sawyer College Uses the GiveCampus Platform to Find and Engage High-Net-Worth Donors

Colby-Sawyer College Uses the GiveCampus Platform to Find and Engage High-Net-Worth Donors

Campaign reveals donors with a combined net worth of more than $60 million

The Challenge

When faculty and students at Colby-Sawyer College transformed an unused field on campus into a garden, their plan was to grow fresh produce to help address food insecurity in the surrounding community. What they didn’t realize is that they were also creating an opportunity for the College to connect with new and existing donors.

The Solution

Director of Annual Giving and Operations Luke Gorman created a crowdfunding campaign with the Social Fundraising Platform to support their efforts. Local alumni and friends rallied behind the campaign, donating the funds needed to purchase tools and plants. As a result, the students were able to grow more than 1,300 pounds of fresh produce for the local food pantry.

The success and impact of this small but mighty crowdfunding campaign was just the beginning. While the average gift size of the campaign was $100, GC Wealth from GiveCampus was able to reveal that twelve of the campaign’s donors had significant additional philanthropic potential—specifically, a combined net worth of more than $60 million and an estimated Total 5-Year Philanthropic Capacity of more than $3 million.

What’s more, seven of these twelve high-net-worth donors had never made a gift to the College before and were not on the College’s radar. Thanks to GiveCampus, the College was able to thoughtfully steward these new $50k+ prospects and design a strategy for continued engagement that aligns their passions with the College’s funding priorities.

“We would not have acquired these donors or known about their significant philanthropic potential without GiveCampus. The platform connected the dots for us in real-time, putting us in a position to engage and steward them at a deeper, more meaningful level.”

Luke Gorman
Director of Annual Giving and Operations, Colby-Sawyer College

Beyond the crowdfunding campaigns and giving days, Colby-Sawyer also uses GiveCampus Giving Forms. With Giving Forms, not only are they able to leverage Venmo and PayPal to enable donors to pay how they want, but they are also able to easily glean these same insights on high-net-worth individuals through GC Wealth for those who choose to give via these everyday forms. By using GiveCampus to power multiple initiatives, Colby-Sawyer has been able to witness tremendous impact across its entire fundraising strategy. According to Luke, “We would not have acquired these donors or known about their significant philanthropic potential without GiveCampus. The platform connected the dots for us in real-time, putting us in a position to engage and steward them at a deeper, more meaningful level.”  

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2021 Digital Wallet Report

Digital wallets like Venmo, PayPal, and Apple Pay have eclipsed Visa to become the most popular payment method among donors to educational institutions. At some schools, more donors now give with digital wallets than with Visa, American Express, and Mastercard combined.

 

Download this report to get the insights you need for choosing payment methods for your fundraising campaign. 

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Giving Day Tips: Advice from 3 Expert Fundraisers

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Giving Days are a great way to increase the visibility and excitement around philanthropy at your institution. In an increasingly digital world, having a day to encourage your school’s donors to give back and then celebrate that collective impact can be incredibly powerful. 

GiveCampus has powered over 1500 Giving Days, and by working closely with our partner community of nearly 1,000 schools, we’ve been lucky enough to learn from a lot of experts—17 of which participated in our first ever Giving Day Boot Camp in January 2021. Here are three of them, speaking to three important dimensions of Giving Day planning.

First: Giving Days should be meaningful, aspirational, and fun — and so much of this starts with a goal. Listen below to Amy Gallo, Director of Advancement Communications at Princeton Day School, as she talks about setting goals and using four key segmentation tracks to make them achievable. She also describes some of the specific messaging angles that encourage participation and build an entire culture around giving. 

Your planning and goal-setting leads up to the part where you gather up your alumni and constituent volunteers. You know that your Giving Day is going to give donors an incredible opportunity, but Giving Days take a village. You are going to need to get buy-in from others to take your Giving Day to the next level (and stay sane while doing it). Your key to recruiting and communicating with volunteers is demonstrating impact — tell them why they should get involved with your Giving Day, and arm them with the tools to make doing so easy and fun. 

Christene Riendeau, Director of Annual Giving and Volunteer Engagement at College of the Holy Cross, talks about how to best engage and empower your volunteers in the weeks leading up to the big event. Plus, she talks through ways to steward volunteers and creative ways to help them feel that they made a difference.

In addition to your external volunteers, it is also important to get buy-in from your internal stakeholders. Your key stakeholder net should be campus-wide, and can and should include: athletics, deans, faculty, facilities departments, campus dining, beloved staff, and student organizations. Send a recruitment email well in advance of any planned trainings or resources that you share, and make sure your core group feels confident about their roles and responsibilities. Erin Pollard, Director of Annual Giving at the University of Hartford, shares how she gets buy-in from key internal stakeholders and the “team captain” model that has worked so well for them.

The bottom line? A lot goes into planning a Giving Day and you don’t have to do it alone. The GiveCampus partner community comes with a 365-day forum for sharing ideas and best practices (which means ongoing access to experts like Amy, Erin, and Christene on this page), a dedicated Partner Success lead to talk strategy with, and a support team that answers questions in 13 minutes on average. 

Want to learn more? Click the button below to schedule an introduction call with our team. 

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First Giving Days: Spotlight on George Washington University

Have you ever wondered if your school should add a yearly Giving Day to your annual giving strategy? Giving Days are proven to help get constituents excited to give back to their institutions and create an urgency to give within a specific timeframe. They are also helpful in encouraging donors to make a second (or third) gift during the fiscal year.

Some might wonder, “Is it too late for my school to add a giving day?” The answer to this question is a resounding NO! Over and over, we’ve seen schools add giving days to their list of strategies with strong results. As we wrap up the Giving Day season for this fiscal year, over the next few weeks we will be highlighting some of our partners who hosted their first ever Giving Days. First up, George Washington University (GW). 

As GW was preparing to host their first ever Giving Day, their team leveraged our Partner Success Program for planning support and key insights (the Partner Success team has compiled best practices from working with almost 1,000 schools). The GW team met regularly with their Partner Success Lead for strategy meetings and also leaned on GiveCampus university, a partner-exclusive repository of how-to’s and tips.

Here are the results from their campaign

  • Their goal was to raise $300k in a 24 hour period. In the end they raised $969,993—that’s 323% of their goal! 
  • Of that, $104k can be directly attributed to peer-to-peer sharing. That’s right, GW was able to raise over $100,000 from friends telling their friends about giving back to their alma mater. 
  • GW also made it easy for donors to give to a cause they cared about. Donors were able to give to 14 different funds during the Day of Giving, allowing people to give to areas they cared about most. 

Click here to take a look at GW’s campaign page. You’ll see their wonderful branding, video content, and how they utilized GiveCampus’s peer-to-peer tools to raise more dollars.

Are you ready to learn more about our Social Fundraising Platform or another of our world-class solutions? Click here to schedule an intro call with our team!  

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10 Tips for Fiscal Year End Fundraising

Every year, we’re focused on supporting schools in this final stretch before the fiscal year ends. We take this role seriously, making sure that our busy partner schools have the resources, support, and inspiration they need to reach their fiscal year goals. Everyone in the educational fundraising community understands the importance

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5 Things that Set the GiveCampus Volunteer Management System Apart

It is no secret that peer-to-peer outreach is the most effective way to increase constituent engagement and raise more money. However, facilitating a volunteer program can be cumbersome—from exporting data from your database into a spreadsheet, to removing sensitive information and splitting up the list for volunteers. Not to

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Who is in the Support Inbox @ GiveCampus?

Do you ever reach out to support teams and wonder, who is actually answering my questions? Or is support outsourced to a different company or answered by a bot? At GiveCampus, you have no need to wonder or worry, because our expert fundraisers are the ones in the GiveCampus

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Here Comes the Sun: A Hope and Joy Filled FYE Strategy

Two of our expert fundraisers and members of the Partner Success team are here to help you elevate your fiscal year end strategy. Recorded live, join us as Casey Fish and Christina Badder share innovative tips and best practices for a successful FYE. Get ready to feel the sunshine during this educational webinar and fill out the form below to access the full recording! 

If you want to learn more about using the GiveCampus Platform and get access to the resources discussed in the webinar, click here to have an introduction call with a member of our team!

Happy Fundraising, friends!

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Mobilizing and Stewarding your Advocates

Now that you’ve recruited and trained your Advocates, it’s their turn to get to work! When it comes to calling Advocates to action, we’ve found it’s all about maintaining an intentional push-to-praise ratio. We are also going to talk about how to steward your advocates during and after your

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