Colby-Sawyer College Uses the GiveCampus Platform to Find and Engage High-Net-Worth Donors
Campaign reveals donors with a combined net worth of more than $60 million
Director of Annual Giving and Operations Luke Gorman created a crowdfunding campaign with the Social Fundraising Platform to support their efforts. Local alumni and friends rallied behind the campaign, donating the funds needed to purchase tools and plants. As a result, the students were able to grow more than 1,300 pounds of fresh produce for the local food pantry.
The success and impact of this small but mighty crowdfunding campaign was just the beginning. While the average gift size of the campaign was $100, GC Wealth from GiveCampus was able to reveal that twelve of the campaign’s donors had significant additional philanthropic potential—specifically, a combined net worth of more than $60 million and an estimated Total 5-Year Philanthropic Capacity of more than $3 million.
What’s more, seven of these twelve high-net-worth donors had never made a gift to the College before and were not on the College’s radar. Thanks to GiveCampus, the College was able to thoughtfully steward these new $50k+ prospects and design a strategy for continued engagement that aligns their passions with the College’s funding priorities.
Beyond the crowdfunding campaigns and giving days, Colby-Sawyer also uses GiveCampus Giving Forms. With Giving Forms, not only are they able to leverage Venmo and PayPal to enable donors to pay how they want, but they are also able to easily glean these same insights on high-net-worth individuals through GC Wealth for those who choose to give via these everyday forms. By using GiveCampus to power multiple initiatives, Colby-Sawyer has been able to witness tremendous impact across its entire fundraising strategy. According to Luke, “We would not have acquired these donors or known about their significant philanthropic potential without GiveCampus. The platform connected the dots for us in real-time, putting us in a position to engage and steward them at a deeper, more meaningful level.”