The challenge: Fordham’s Annual Giving team was tasked to increase undergraduate participation, unrestricted dollars, and overall dollars.
The team had a hunch that crowdfunding could help boost participation, but they were worried that it might cannibalize unrestricted giving and not set up new and reacquired donors for retention success
The solution: Increase unrestricted giving by running a large-scale giving day. This model helps donors and volunteers feel a sense of impact via the emotional experience of seeing real-time progress while working towards a shared goal.
Boost participation and engagement year round by launching a crowdfunding program. These initiatives reach new audiences by allowing donors to give to a restricted fund to which they feel connected.
