Thayer Academy sees a 15% YoY increase in dollars raised since transitioning to GiveCampus

Thayer's 10th Annual Founders Day raised more than $687K. They also achieved 104% of their donor goal, which the advancement team attributes, in part, to an enhanced donor experience. Read their story.

Front view of main building on Thayer Academy campus.

Thayer Academy partnered with GiveCampus in July of 2023.

The advancement team was looking to boost engagement with their community of alumni, parents, and trustees but the fundraising platform they were using couldn’t keep pace with their evolving needs.

Solutions provided

GC Online Giving

Thayer Academy's Founders Day campaign page showing matches and challenges.

The team is currently using GiveCampus to:

Deliver a fun, frictionless donor experience

By making the online giving experience as easy and seamless as possible they’re now engaging more first-time donors, alums who had never given before.

Streamline workflows for advancement services

With a more intuitive and user-friendly interface, staff are now able to quickly spin up mobile-first giving forms and compelling campaign pages.

Rescue recurring gift revenue—automatically

Now recurring gift donors get notified automatically when their credit card expires—no manual intervention necessary—saving staff time and rescuing recurring revenue.

Thayer experiences double-digit growth and renewed philanthropic spirit

Thayer Academy relies on its annual Founders Day initiative to raise critical dollars and, since switching to GiveCampus, the growth trajectory has been up and to the right. More importantly, community engagement is up as well.

15%

YoY increase in dollars raised

19%

increase in average online gift amount

increase in online donations

We’re definitely seeing more engagement from “never-give” alumni. People are clicking through and finding their own way to give, which is exactly what we were hoping for.

Melissa Forger

Director of Advancement and Engagement at Thayer Academy

Setting up the giving form was my first project, and it went pretty quickly. We wanted to provide donors with a familiar experience, but were also excited that we now had new capabilities to leverage with GiveCampus.

Elizabeth O’Connor 

Director of Advancement Services at Thayer Academy

The focus was primarily on major gifts and I just felt like there was so much opportunity here for us to build up participation at every level of giving.

Melissa Forger

Director of Advancement and Engagement at Thayer Academy

Download the full case study

To effectively engage their donor base, Thayer Academy needed a more robust and modern fundraising platform. Discover why they chose to partner with GiveCampus for their online giving initiatives.

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