Harpeth Hall raises more than $520K on their annual giving day, nearly $35K via SMS
In the past, the Harpeth Hall team had only used texting to reach smaller groups of younger alumnae, mostly newly minted grads. But, for their big 10th Annual Giving Day, they took a chance and texted everyone. Read their story.
The Harpeth Hall School partnered with GiveCampus in January of 2022
Harpeth Hall is an independent, college-preparatory school for girls in grades 5-12. They raised more than half a million dollars on their most recent giving day hosted on the GiveCampus platform.
Solutions and capabilities provided:
The team is currently using GiveCampus to:
Maximize donor impact via matches and challenges
Their most recent campaign leveraged a dozen donor challenges, including an anonymous $25,000 challenge—the school’s largest to date.
Lean in to text messaging across demographics
After testing SMS with small groups of young alums, they tried texting their entire base and saw stellar results.
Make it easy for donors to give using digital wallets
The school accepts credit card, Venmo, PayPal, Apple Pay, Google Pay, and bank transfers.
Adding a simple text message to their multichannel mix yields unexpected returns
Sometimes less is more. The Harpeth Hall team sent a short giving day text appeal to their entire donor base—including parents and grandparents—not knowing what to expect. Much to their surprise, 120 loyal alums gladly answered the call.
average gift size via SMS link
of donors (#) were Millennials or Gen Z
