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UTFI sees a 23% increase in online giving after transitioning to GiveCampus

The University of Tennessee Foundation, Inc. (UTFI), raises financial, public, and political support for five campuses and three institutes. Discover why they chose to move online giving for all seven instances to GiveCampus.

UT Knoxville Campus

UTFI partnered with GiveCampus in June of 2023

When the Foundation decided to upgrade their CRM in 2022, they also went shopping for new alumni- and donor-facing digital tools to replace their 12-year-old legacy platform. They chose GiveCampus.

Solutions provided

UTFI Giving Form

The Foundation is currently using GiveCampus to:

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Host tiered social fundraising campaigns

Now all 7 school instances are able to host their own page and track gifts with a thermometer specific to their group.

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Add unlimited designations to giving forms

The Foundation has 43 designation groups with over 1,900 funds, 500 of which are now hidden but searchable.

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Expand their digital wallet options

After adding ACH and Venmo, UTFI saw a 73% percent spike in digital wallet donations.

The launch of online giving was seamless and ahead of schedule

Not only did UTFI launch 3 days early, they were able to seamlessly roll out all 7 school instances in GiveCampus with 19 live giving forms, 3 active social fundraising campaigns, and ZERO downtime.

>$2.3M

Total dollars raised via online giving

Online giving hosted on the new GiveCampus platform was up 23% from the same period last year.

30%

Percentage of gifts made via digital wallets

The number of donations made via digital wallets was up 73% from the same period last year.

$28,000

Amount of first organic gift to UT Knoxville

Just 2 hours after the UT Knoxville giving form went live, UTFI saw their first donation come in—for a whopping $28,000.

We knew we could handle the quick transition but what really wowed us about GiveCampus was all the new features and functionality.

Kate Brimer

Associate Director of Digital Strategy and Innovation at UT Foundation

With easy, out-of-the-box tools for matches, challenges, and advocacy, our team would no longer have to rely on contractors to set those up for each giving day. We also loved that GiveCampus would provide a comprehensive campaign report, making it easier than ever to review our strategy post campaign and make data-based decisions moving forward.

Kelley Dickman

Senior Digital Strategist at UT Foundation

Download the full case study

Discover how UT Foundation was able to implement a new CRM and update six tools in their tech stack—including their legacy online giving platform—ahead of schedule.

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