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Woodward Academy uses GiveCampus to streamline gift processing and drive more conversions

Woodward was looking for an online fundraising platform that could easily integrate with their existing technology stack, namely their Raiser's Edge CRM and Finalsite CMS. They turned to GiveCampus.

Woodward Academy, Richardson Hall.

Woodward Academy partnered with GiveCampus in 2020

Processing gifts has never been easier, and the advancement team is now able to spin up custom giving forms fast, track donor activity over time, and easily identify match-eligible gifts.

Solutions provided:

Campaign page for Woodward Academy's annual senior giving appeal.

Woodward uses GiveCampus to:

Celebration popper

Gamify the giving experience

Leaderboards, matches. incentives, and more help drive donor engagement and boost conversion rates.

Laptop with a heart on the screen

Meet donors where they are—online

Adding modern payment methods and an automated corporate matching gifts option makes online giving fast and easy.

Line graph

Process gifts quickly—despite being short-staffed

The advancement services director processed more than a thousand gifts in six weeks, “and did her regular job as well.”

Customizable giving forms and a delightful donor experience drive conversions

Since partnering with GiveCampus, parent participation and match-eligible donations are on the rise. Last year’s annual senior class appeal broke records too—engaging 100 percent of the class of ‘22—a Woodward Academy first.

up 6%

Parent participation

100%

Senior class participation

2 x

Corporate matching gifts

Despite being down a team member, our advancement services director was able to process all of the gifts quickly. The way the reporting is done through GiveCampus makes it easy to get the data into Raiser’s Edge, and not miss a beat. She processed over a thousand gifts by herself in six weeks, and did her regular job as well.

Naylene Felt

Director of Annual Giving at Woodward Academy

Download the full case study

Discover how seamless integration with Woodward’s CRM and CMS paved the way for easy gift processing, better donation workflows, and higher conversion rates.

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