New Partnership Equips Schools with Cutting-Edge Data to Identify Next Major Donors

GiveCampus and Windfall are advancing the data-driven approach to educational philanthropy at a time when online fundraising for schools is on the rise.

Washington, D.C. — January 5, 2021 – GiveCampus, the world’s leading digital fundraising and volunteer management platform for nonprofit educational institutions, and Windfall, a leading provider of wealth data and analytics, have launched a new partnership to help schools more effectively identify and engage major gift prospects. As Windfall’s exclusive partner for online giving to education, GiveCampus will provide its nearly 1,000 partner institutions with actionable wealth analytics about their donors and other constituents on a near-real-time basis.

Tools to more precisely identify and better engage major gift prospects can make a significant difference for educational fundraisers. Combining digital fundraising technology and wealth analytics, this partnership will make it easier to connect the dots between those online donors and the next steps that volunteers, major gift officers, and annual giving teams should take to encourage more philanthropy. 

“Every day, schools are investing considerable resources to bring new and lapsed donors into the fold,” said Kestrel Linder, CEO and Co-Founder at GiveCampus. “Now, we’re equipping schools with the data needed to realize these donors’ full potential impact. Our partnership with Windfall will deliver a whole new layer of added value to the schools in our community.” 

The partnership will provide schools with custom wealth analytics reports, curated insights, and precise data regarding their most affluent constituents, ranging from net worth to philanthropic interests. This will empower fundraisers to more strategically prioritize personalized follow-up, assign constituents to volunteers and gift officers, and understand which donors have greater giving capacity. 

“As a data company whose focus is providing accurate, actionable insights, we built our dataset from the ground up to make sure schools are getting information they can’t get anywhere else. Through our partnership with GiveCampus, we’re thrilled to see this information make its way into the hands of thousands more fundraisers at schools around the country,” said Arup Banerjee, CEO and Co-Founder at Windfall. 

Both GiveCampus and Windfall are known for their innovation in the fundraising space. GiveCampus pioneered peer-to-peer fundraising capabilities that produce an average of 20 percent more gifts per digital fundraising campaign, in addition to a volunteer management system trusted by the most robust volunteer fundraising programs in the country. Windfall provides precise net worth estimates based on deterministic inputs that are refreshed weekly, as opposed to traditional wealth screening models that only offer net worth ranges and rely on broader and older data.

“We know that our digital campaigns bring in new and returning donors who might be strong gift prospects,” said Sean Meehan, AVP for Development at University of Hartford. “The more accurate our constituent data, the more targeted and strategic we can be about next steps for our team and our volunteers.” The University of Hartford has been a GiveCampus partner since 2016 and a Windfall customer since 2019. 

“It’s incredibly exciting to see two companies that have always been at the cutting-edge come together,” said Peter J. Gallo, PhD, Director of Development at The Landon School, which also works with both GiveCampus and Windfall. “They have both been partners in helping us think big about our fundraising goals and strategy.” 

Windfall will also participate in GiveCampus’s annual conference, which is typically accessible exclusively  to GiveCampus partner schools. This year, GiveCampus has opened the conference to  all of Windfall’s educational customers, as the two companies work together to gather feedback from educational fundraisers about how they can deliver the most value through continued collaboration. The virtual conference will take place on January 26-28, 2021. 

About GiveCampus

GiveCampus is the world’s leading digital fundraising and volunteer management platform for non-profit educational institutions. Trusted by nearly 1,000 colleges, universities, and PK-12 schools, our mission is to advance the quality, the affordability, and the accessibility of education. We provide software, services, and expertise that help schools raise more money, from more people, at a fraction of the cost of other fundraising methods. For more information, please visit go.givecampus.com.

About Windfall

Windfall is the Modern Wealth Intelligence Platform, giving organizations the ability to identify, understand, and engage affluent donors. A data science company with a focus on the affluent, Windfall empowers educational institutions and other nonprofits with a new approach to consumer intelligence. Unlike legacy aggregators, we provide precise net worth, calculated weekly, and synced with your records as often as you like. For more information, please visit windfalldata.com.