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George Washington University turned to GiveCampus for Giving Day guidance

Founded in 1821, George Washington University (GW) celebrated their bicentennial year by launching their first-ever Giving Day in April of 2021. GiveCampus helped make it a day to remember.

George Washington University Campus, President's Office.

GW partnered with GiveCampus in 2019

As GW fundraisers prepared to host their inaugural Giving Day festivities, they turned to GiveCampus for help planning the big day, implementing best practices, and absolutely crushing their goals.

Solutions provided:

George Washington University Giving Day campaign page.

GW aced their goals with the help of:

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A dedicated Partner Success lead

The GW team met regularly with a GiveCampus fundraising expert to review strategy.

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24/7 access to templates, how-to guides, and more

They also leaned on GiveCampus University, a partner-exclusive content hub containing hundreds of practical resources.

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A peer-to-peer solution that’s second to none

GW drove engagement by leveraging leaderboards, gift matches, and peer advocacy on the GC Social Fundraising platform.

GW’s first Giving Day netted nearly $1M!

GW set out to raise $300k in a 24-hour period. In the end, they raised nearly a million dollars. Of that, $104k can be directly attributed to peer-to-peer sharing.


Total number of donors


Total dollars raised


GW achieved 323% of their goal!

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