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Grinnell College used GiveCampus to quickly pivot their outreach strategy in a crisis

When Covid-19 hit, the advancement team faced two challenges: supporting the community with emergency funding and shifting their solicitation strategy to match the moment. Managing volunteers was key.

Grinnell College campus in autumn.

Grinnell first partnered with GiveCampus in 2017

Grinnell boasts a loyal network of volunteers and—within 48 hours of launching the 2020 “Support Our Students” (SOS) fund—they promptly sprang into action. Volunteers used GiveCampus to rally donors.

Solutions provided:

Grinnell College fundraising campaign page.

GiveCampus makes volunteer outreach easy for everyone:

Calendar with a heart on it

Volunteers have a dashboard view of their assignments

No more poring over shared Google Docs for constituent data. Now volunteers have all the info they need in one place.

Hand holding heart

Personalized outreach is just three clicks away

With GiveCampus, volunteers can quickly send customized emails to constituents and steward donors in real time.

Desktop with a heart on the screen

The advancement team tracks volunteer activity on the fly

Staff get instant visibility into which volunteers are most engaged and which assignments are receiving messages.

When the community needed them, volunteers were ready

More than 100 Grinnell volunteers began reaching out to their assignments immediately, using the GC Volunteer Management system to send personalized messages about the SOS emergency fund.


emails were sent from March 1–June 8


was donated shortly after launch


of gifts were tied to volunteer outreach

We decided that our messaging would come across as so much more personal coming from volunteers using [GC Volunteer Management] than through our bulk email system.

Mary Zug

Assistant Director of Annual Giving at Grinnell College

Download the full case study

Find out why the advancement team has made GiveCampus their go-to communications strategy for mobilizing and empowering Grinnell’s ever-expanding network of loyal volunteers.

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