Hathaway Brown leverages GiveCampus to personalize their annual Giving Day with a tiered campaign
With the help of GiveCampus, Hathaway Brown created campaign pages for six distinct areas of support hoping to engage unique donor segments. The new personalized Giving Day approach has generated record YoY growth.
Hathaway Brown partnered with GiveCampus in 2018
Though they’d used GiveCampus for years, in 2022 the advancement team decided to try out some of the platform’s extended functionalities for a new personalized approached to their annual Giving Day.
Solutions provided:
Hathaway Brown used GiveCampus to
Personalize donor experiences with tiered campaigns
Creating tiered campaigns allowed the school to tell discrete stories for each unique giving area in their Giving Day.
Offer convenient online payment options
The advancement team appealed to younger donors with digital wallet options like Venmo and Apple Pay.
Segment donors with matches and challenges
They used matches and challenges to provide additional opportunities to connect donors to a specific affiliation.
Hathaway Brown sees consistent YoY revenue growth
Since launching a tiered campaign strategy for their annual Giving Day, Hathaway Brown has seen impressive growth in the dollars raised.
YoY growth
The 2023 Share the Love campaign saw outstanding YoY growth in revenue.
Donors
The personalized campaign strategy helped Hathaway Brown crush their donor goal.
Gifts made via digital wallets
More than half of donors used a digital wallet to make their gift.
Download the full case study
Discover how Hathaway Brown used GiveCampus to add a new segmentation strategy to their annual Giving Day appeal.
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