Have you ever wondered if your school should add a yearly Giving Day to your annual giving strategy? Giving Days are proven to help get constituents excited to give back to their institutions and create an urgency to give within a specific timeframe. They are also helpful in encouraging donors to make a second (or third) gift during the fiscal year.
Some might wonder, “Is it too late for my school to add a giving day?” The answer to this question is a resounding NO! Over and over, we’ve seen schools add giving days to their list of strategies with strong results. As we wrap up the Giving Day season for this fiscal year, over the next few weeks we will be highlighting some of our partners who hosted their first ever Giving Days. First up, George Washington University (GW).
As GW was preparing to host their first ever Giving Day, their team leveraged our Partner Success Program for planning support and key insights (the Partner Success team has compiled best practices from working with almost 1,000 schools). The GW team met regularly with their Partner Success Lead for strategy meetings and also leaned on GiveCampus university, a partner-exclusive repository of how-to’s and tips.
Here are the results from their campaign:
- Their goal was to raise $300k in a 24 hour period. In the end they raised $969,993—that’s 323% of their goal!
- Of that, $104k can be directly attributed to peer-to-peer sharing. That’s right, GW was able to raise over $100,000 from friends telling their friends about giving back to their alma mater.
- GW also made it easy for donors to give to a cause they cared about. Donors were able to give to 14 different funds during the Day of Giving, allowing people to give to areas they cared about most.
Click here to take a look at GW’s campaign page. You’ll see their wonderful branding, video content, and how they utilized GiveCampus’s peer-to-peer tools to raise more dollars.
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