Category: GiveCampus Updates

Reflecting on 7 Years of Sustainable Growth

Give Campus PS/BD/Product Staff
By: Kestrel Linder, Co-Founder and CEO of GiveCampus

We recently celebrated the 7th anniversary of the first fundraising campaign hosted on GiveCampus. This campaign was a proof of concept for the first university to take a chance on a start-up that

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First Giving Days: Spotlight on George Washington University

Have you ever wondered if your school should add a yearly Giving Day to your annual giving strategy? Giving Days are proven to help get constituents excited to give back to their institutions and create an urgency to give within a specific timeframe. They are also helpful in encouraging donors to make a second (or third) gift during the fiscal year.

Some might wonder, “Is it too late for my school to add a giving day?” The answer to this question is a resounding NO! Over and over, we’ve seen schools add giving days to their list of strategies with strong results. As we wrap up the Giving Day season for this fiscal year, over the next few weeks we will be highlighting some of our partners who hosted their first ever Giving Days. First up, George Washington University (GW). 

As GW was preparing to host their first ever Giving Day, their team leveraged our Partner Success Program for planning support and key insights (the Partner Success team has compiled best practices from working with almost 1,000 schools). The GW team met regularly with their Partner Success Lead for strategy meetings and also leaned on GiveCampus university, a partner-exclusive repository of how-to’s and tips.

Here are the results from their campaign

  • Their goal was to raise $300k in a 24 hour period. In the end they raised $969,993—that’s 323% of their goal! 
  • Of that, $104k can be directly attributed to peer-to-peer sharing. That’s right, GW was able to raise over $100,000 from friends telling their friends about giving back to their alma mater. 
  • GW also made it easy for donors to give to a cause they cared about. Donors were able to give to 14 different funds during the Day of Giving, allowing people to give to areas they cared about most. 

Click here to take a look at GW’s campaign page. You’ll see their wonderful branding, video content, and how they utilized GiveCampus’s peer-to-peer tools to raise more dollars.

Are you ready to learn more about our Social Fundraising Platform or another of our world-class solutions? Click here to schedule an intro call with our team!  

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GiveCampus Will Support Cryptocurrency Donations to Schools


GiveCampus Will Support Cryptocurrency Donations to Schools

GiveCampus will become the first and only educational fundraising platform to process cryptocurrency donations

Washington, D.C. – April 20, 2021 – GiveCampus, the world’s leading digital fundraising and volunteer management platform for nonprofit educational institutions, announced today that it will begin facilitating cryptocurrency donations for the nearly 1,000 schools on its platform in 2021. This news comes only weeks after GiveCampus launched a first-of-its-kind integration that enables donors to make donations with Venmo, and further expands the broad suite of modern payment options available to donors on the GiveCampus platform.

GiveCampus is integrating with The Giving Block to process cryptocurrency donations. The Giving Block is the leading cryptocurrency solution used by nonprofits including United Way, American Cancer Society, Save The Children, and Team Rubicon. As The Giving Block’s exclusive partner for cryptocurrency donations to educational institutions, GiveCampus will be the sole provider of The Giving Block’s unique technology to colleges, universities, and K-12 schools.

“More than $2 trillion of wealth is now held in Bitcoin and other cryptocurrencies, and many of the people holding that wealth want to give some of it away to support causes they believe in, including education. We’re excited to finally make that possible,” said Kestrel Linder, CEO and Co-Founder of GiveCampus. “By accepting cryptocurrency donations, schools will be meeting a new population of enthusiastic donors where they already are.” 

“By accepting cryptocurrency donations, schools will be meeting a new population of enthusiastic donors where they are.”

Kestrel Linder, GiveCampus CEO & Co-Founder

More than 100 million people own cryptocurrency and the value held in cryptocurrency has more than doubled over the last three months. In recent weeks, major financial institutions have embraced cryptocurrency: in March, Morgan Stanley announced it will offer access to funds containing cryptocurrency and Visa announced it will allow payment settlement using cryptocurrency.

Donating cryptocurrency has significant tax benefits for donors. The IRS considers cryptocurrency to be property for Federal income tax purposes, so donors receive a tax deduction equal to the fair market value of the donated cryptocurrency and they do not have to pay capital gains taxes. This means schools will receive donations that are 20-30% larger than if donors instead needed to sell their cryptocurrency and donate the after-tax proceeds. The average cryptocurrency donation made to a nonprofit using The Giving Block is approximately ten times as large as the average online donation made using other payment methods.

“Cryptocurrency is the best performing asset class of the last decade, with more users than every U.S. brokerage combined,” said Pat Duffy, Co-Founder at The Giving Block. “Crypto-enabled schools will have a decisive fundraising edge over their peers, and with this partnership, we’re making it easy for schools to gain that edge.” 

With this new capability, GiveCampus will become the only fundraising platform enabling cryptocurrency donations for schools, just as it is the only platform to offer a Venmo and PayPal integration built for educational donors. This new offering also complements GiveCampus’s new GC Wealth service, which provides schools with cutting-edge wealth data and analytics to identify major donor prospects—many of whom may prefer the tax benefits of making cryptocurrency donations. 

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Welcoming more HBCUs to our community

GiveCampus’s mission is simple, yet profound: to help advance the quality, the affordability, and the accessibility of education. We believe that an education should be available to all, no matter their background. Since our founding in 2014, we have partnered with over 950 schools to fulfill that mission. While we are

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Get to Know the Volunteer Management System

There’s nothing like a good talk show format to share more information about our newest updates! This week, GiveCampus colleagues Jacob-Clifton Albritton and Rosa Conrad connected to talk through GiveCampus’s Volunteer Management System.

Ready to learn how your school can leverage The Volunteer Management System? Fill out the form below and we

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Spotlight, Camera, Action!


Lights, Camera, Spotlight!


We’ve all heard “a picture is worth a thousand words.” So how many words are a video worth?

According to Dr. James McQuivey, an expert in mass communication research, a 60-second video is worth 1.8 million words. WOAH—let that sink in!

We’ve all been there, wishing we could write more to do justice to a compelling story. The beauty is that a video enhances the way we tell stories and truly make them come alive. In a time where we still are not able to connect in-person as we have done in the past, video is a powerful tool to connect with your audience, show the true impact your constituents have on your institution, and build organic, lasting connections with your most loyal supporters. 

GiveCampus makes all of this easy with Spotlight. Spotlight allows partners to easily create beautifully branded video landing pages in minutes and track the donors and dollars that come from your video landing pages.

At GiveCampus, we are always looking for ways to innovate through our products and make it easier for our partner schools to achieve their goals. We are excited to share that Spotlight now includes an email builder directly in the platform! This update allows partners to filter recipient lists and send custom videos to key segments. These can include one-time donors, recurring donors, match donors, challenge donors, “should-be” donors who provided biographical information but then abandoned their gift, and campaign Advocates.

The best part? This can all be done while in the platform. No need to import or export lists from other sources. You can also select which specific giving forms and campaigns are relevant for each recipient list.

Spotlight makes it easy to build relationships, increase conversion rates, and communicate in a way that will resonate with your audience. And now, to segment that message easier than ever.  

If your institution is already partnered with GiveCampus, use the link below to learn more about and order Spotlight.

If your institution is not already partnered with GiveCampus, sign up for more information.
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GiveCampus Honor Roll Awards 2021

The GiveCampus Honor Roll Awards were established in 2020 to recognize our partner schools’ achievements. We’re proud to highlight some of the outstanding outcomes our community achieved during a year like no other.

Best New Program

George Washington University unveiled a new crowdfunding

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