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5 Easy Ways to Use GC Video in June

Jun 2020 - READ IN 2 MINUTES

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Video is a great way to connect with donors, increase engagement, and make giving feel personal, impactful, and joyful—and GiveCampus makes it easy. With GC Video (formerly known as Spotlight) you can easily embed livestream feeds or upload pre-recorded video content to simple, branded landing pages. You can also can pair your video outreach with clear call-to-action buttons that link directly to your GC Social Fundraising campaigns, GC Giving Forms, and GC Volunteer Management dashboard. The possibilities are endless.

While we know you’ll find creative ways to leverage this incredibly powerful medium year round, here are five clever ways to incorporate video into your fiscal-year-end fundraising right now.

1. Livestream a graduation message or commencement speaker

GC Video makes it incredibly simple (think “copy-and-paste” simple) to embed a livestream feed on your branded page. June is a great time to send a video page featuring a commencement speaker to your seniors and community (you can also upload a video of the speech after the fact) so that everyone can participate in graduation. You can include a link to your giving form or social fundraising campaign on the page, or just include social sharing links with no specific ask. We know some schools like having the option to host a livestream video on a page that doesn’t get cluttered with comments the same way YouTube and Facebook pages can get.

2. Send a personal thank you to volunteers

Volunteers are the MVPs of educational fundraising—why not thank this group with a special video recorded just for them? Show your volunteers how much you care and how much of an impact they’ve made throughout the school year with a video message on a page that’s branded just for them. You can link to the volunteer management dashboard, or just make it a standalone page without an ask.

3. Share an update about your community and current events

Fundraisers and donors alike are keenly aware of the current state of the union. Teacher retention, school safety, LGBTQ rights, bans on teaching specific topics, and myriad other challenges have hit educational communities of all shapes and sizes hard. Consider using video to share a personal message from a student, faculty member, or institutional leader that speaks to these challenges, with or without a call to action.

4. Prep advocates ahead of your Giving Day

For schools that are running Giving Days or longer campaigns this month, make a GC Video page to encourage peer-to-peer advocacy. Explain how and why creating a personal plea, sharing a link, or participating in a match or challenge makes such a big difference to a campaign—and then use our built-in buttons to link directly to those functions in GC Social Fundraising.

5. Announce a matching gift

Have an exciting new FYE match that you’d like to announce to donors? Feature a video from the donor or another representative of your school explaining why they’re offering this match and the impact they’re excited to make. Then, link directly to a special Giving Form made specifically for the match or to your Social Fundraising campaign page, where donors and fundraisers can track how many people are responding to the match.

Senior Gift campaign landing page featuring video with Give Now, Learn More, and social share buttons.

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