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Dallas Baptist University achieves 155% of their donor goal with half the effort

Dallas Baptist University (DBU) is a nationally ranked Christian University. Prior to partnering with GiveCampus, the DBU advancement team had no purpose-built solution for capturing online donations.

Dallas Baptist University campus.

DBU partnered with GiveCampus in 2021

DBU purchased GC Giving Forms as an alternative to the more cumbersome system they shared with the Cashier’s office. They’ve since added more GiveCampus solutions to their online giving toolkit.

Solutions provided:

Dallas Baptist University 2023 Giving Day Campaign page.

They use GiveCampus to:

Celebration popper

Raise more Giving Day dollars with less effort

DBU converted double the number of donors with half the usual staff—all while delivering a stellar donor experience.

Laptop with a heart on the screen

Deliver a beautifully branded campaign experience

Now the marcomm team can easily add graphics and visual elements that accurately reflect DBU’s brand standards.

Line graph

Ease the burden on their gift processing team

Processing gifts used to take more than 2 weeks. Now it takes just 2-3 days. Plus gift volume is higher than ever.

DBU converted double the number of online donors—and inspired a major offline gift of $50K

Adding social fundraising and mobile wallets to the mix drove more traffic, engagement, and donations. Plus the incomplete gift nudge feature captured a major gift that might otherwise have been lost.

389

Total donors

That’s 2x the number that gave the previous year.

170

First-time donors

A highly coveted segment DBU was hoping to reach.

$50K

Rescued via gift nudge

An automated email reminder drove a major offline gift.

We were able to cut the number of people needed to execute our Giving Day activities in half and still managed to convert double the number of donors. Plus we were able to deliver the kind of donor experience people are used to getting at institutions with greater resources at their disposal—and a lot of our donors noticed.

Carson England

Director of Strategic Initiatives, Office of Advancement at Dallas Baptist University

Last year [the team] spent more than two weeks processing gifts and this year they were done in two or three days. That was a big step for us, especially when you consider the huge volume of gifts that came in on our recent Giving Day.

Carson England

Director of Strategic Initiatives, Office of Advancement at Dallas Baptist University

The donor experience is so streamlined and simple now and the forms look great. It’s just a much better solution for us, not to mention all the great back-end stuff that we can do with reporting.

Carson England

Director of Strategic Initiatives, Office of Advancement at Dallas Baptist University

The ability to automatically send incomplete gift nudges was something we were unable to do before. GiveCampus clearly helped us capture a major gift that might otherwise have been lost.

Carson England

Director of Strategic Initiatives, Office of Advancement at Dallas Baptist University

I think one of the best things about GiveCampus is the support we get … I’ve always felt like I could reach out and have an answer for any sort of problem or question in under an hour.

Carson England

Director of Strategic Initiatives, Office of Advancement at Dallas Baptist University

Download the full case study

DBU had no purpose-built way to capture online donations. Discover how they were able to modernize the donor experience, attract and engage a younger demographic, simplify gift processing, and more!

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