Marietta College used GiveCampus to rally support after fire strikes sorority house
Rallying support in the wake of a tragedy was new territory for Kathryn Gloor and vastly different from launching a Giving Day appeal. She reached out to GiveCampus for real-time advice and guidance.
Marietta College only had hours to respond to emerging needs
Hours after a devastating fire swept through Alpha Xi Delta sorority house in November of 2021, members of the Marietta College community began mobilizing support for their sisters.
Solutions provided:
Marietta used GiveCampus to:
Launch an emergency crowdfunding campaign—fast
Marietta quickly organized an institutional campaign so they could direct urgent funds where they were needed most.
Rally supporters with determination and care
The chapter advisor recorded a heartfelt appeal on her phone with the fire-damaged house visible in the background.
Raise more than $50,000 in just two days
Although they originally planned to run the campaign for a full month, community response was instant and overwhelming.
Generous support poured in from everwhere—including new donors
Among the nearly 700 who pledged support, many were new donors, including families of current students, Alpha Xi Delta chapters from around the country, and the local Marietta, Ohio community.
Campaign was launched in under a day
Total number of donors who made a gift
Total dollars raised in just one week
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Discover how Marietta was able to pivot quickly in an emergency and leverage peer-to-peer outreach to spread the word and rally supporters.
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