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After a one-year hiatus, Susquehanna switched to GiveCampus

As Susquehanna University (SU) prepared to host their third annual Giving Day in 2020, they braced for dollars to trend downward. Fundraising had already taken a nosedive—and then the pandemic hit.

Suquehanna University campus at night.

Susquehanna signed a one-year contract with GiveCampus in 2018

After switching vendors in 2019, Susquehanna’s advancement team returned to GiveCampus ahead of their spring 2020 Giving Day—and that kicked off a whole year of wildly successful fundraising.

Susquehanna beat their 2020 Giving Day donor goal:

61 advocates helped spread the word

Peer-to-peer outreach helped win the day as SU had 61 loyal supporters fundraising on their behalf.

Challenges and matches helped boost alumni engagement by 11%

Easy reporting and reconciliation allowed the advancement team to be more creative with incentives and other motivators.

The campaign raised more than $100K

Mobile-friendly forms that accept Apple Pay and Google Pay made it easier than ever for donors to give—and they did.

The advancement team continued to leverage GC Social Fundraising all year long

On the heels of their Giving Day success, SU launched an athletics campaign, a student emergency fund appeal, and two record-breaking mask campaigns—including one that garnered gifts from 400 LYBUNTs.

$30,000+

Raised for the Student Care Fund

500%

Athletics appeal beat donor goal by 500%

422%

SU Mask Campaign beat donor goal by 422%

It was invaluable to have a real partnership with GiveCampus that gave our team extra support. To have someone in your corner who can not only share best practices, but also be a real partner to your team during a stressful fundraising period is so special.

Lauren Redfern

Director of the SU Annual Fund at Susquehanna University

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