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Westminster School uses GiveCampus to streamline their anniversary donor solicitations in the lead-up to their Giving Day

Westminster leverages the Smart Appeals feature to identify high-potential donors for targeted communications that help generate pre-campaign gifts and boost dollars raised.

campus shot of westminster school

Westminster School partnered with GiveCampus in 2018

Over the last two years , Westminster has begun incorporating a GiveCampus feature–Smart Appeals–to help generate pre-campaign gifts from anniversary donors for their annual Giving Day.

Solutions provided:

Campaign homepage of Westminster School's 2023 giving day.

Westminster uses GiveCampus to:

Illustration of Smart Phone.

Appeal to young alumni donors

From mobile-friendly giving forms to digital wallet payment options, GC Social Fundraising helps engage young donors.

Illustration of two hands holding a dollar sign.

Streamline anniversary appeals

Leveraging Smart Appeals makes executing their pre-event anniversary donor strategy quick and simple.

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Eliminate friction in the donor experience

The emphasis on seamless conversion on GC Social Fundraising helps drive donor participation and boost dollars raised.

A streamlined appeals process and high donor conversion rate helped crush Giving Day goals

Integrating Smart Appeals into their anniversary appeals strategy, helped expedite the appeals process and free up time for other pre-launch efforts so they could hit all their Giving Day goals.

> 40%

of solicited anniversary donors gave

Ahead of their annual Giving Day, Westminster reached out to 554 anniversary donors identified using Smart Appeals. Almost half of those contacted made a gift.


Donors engaged in their campaign

Their annual Giving Day campaign exceeded their donor goal of 500 by more than 400 donors.


Total dollars raised

Their combined pre-campaign appeals and day-of efforts raised a total of more than $400,000.

Everyone is really receptive and understanding of feedback and changes can be enacted really quickly—whether they are little or big. I appreciate how nimble GiveCampus can be when it comes to innovation.

Katherine Malchoff

Director of Annual Giving at Westminster School

Using Smart Appeals in advance of our Giving Days was a much more streamlined way to do anniversary appeals. Our conversion of last year’s donors has been strong, and I think Smart Appeals was the tool that helped make it happen.

Katherine Malchoff

Director of Annual Giving at Westminster School

Download the full case study

Discover how Westminster School is using GiveCampus to streamline anniversary appeals, engage young alumni, and reduce donor friction.

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